Beyond Content Search - Toward a Science of Content Organization

The future of content is content organization.

One has millions and millions of YouTube videos available to watch, but, even with search, it's difficult to find what you want. Sometimes you don't know exactly what you want (and that is why you are doing the search in the first place) and sometimes what you think you want is only a small subset or what you really want if you knew all of the choices available.

We have thousands of TV channels available but we can't find the good stuff to watch

Tech videos are all over the web. How do you find all of the best videos produced yesterday on the web, or all the best videos of a single person (http://www.blinkx.com/ is one start, but it is still not intelligent search, there is too much wading and sorting)?

THE NOISE IS OUTWEIGHING THE SIGNAL, AND THE RESULT IS INEFFICIENCY AND WASTE.

Curation is one answer, but it is too expensive (ask Mahalo).

Part of the answer may be alogorithms (think Google Search), and part of it may be analytics.

WE NEED A SIRI OR GOOGLE NOW FOR CONTENT - Whoever makes a breakthrough here that is significant has the potential to disrupt the field of content.

Part of the answer may thus be personalization (which is really a form of self-organization) in which based upon your responses and history better discovery is presented to you. Part of the answer may be crowdsourcing.

Discovery has too much randomness in it, think stumbleupon.

We need discovery that is organized. 

We need a science of content to find and discover the content that we want.

Attention VC's: Content isn't king. It never was. Organized content may be.